Beginner • Marketing • English • Videos
Marketing Management
Marketing Management introduces the principles of understanding customers, markets, competition, and effective marketing strategies. Students learn market analysis, segmentation, targeting, positioning, branding, and the marketing mix to make informed marketing decisions.
Prof Ali Yassin Shaikh
Senior Researcher
42 lessons0 students
Course content
6 sections • 42 lessons • 2h 52m total
02lesson1 Introduction
03lesson2 Defining Marketing (CC)
04lesson2.1 Defining Marketing (CC) II
05lesson3 Marketing Entities
06lesson4 The Elements of Marketing-The 4Ps
07lesson5 Importance of Marketing
08lesson6 The Evolution of Marketing Concepts
09lesson7 Customer Value and Retention
10lesson8 Case Study-Singapore Airlines
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Certificate of Completion
Marketing Management
Issued by Skilful
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